Landing Page + Print Collateral: Palms Pizza
Project Overview
The Problem
Palms Pizza wanted a simple landing page website and matching mailer collateral for customers to conveniently locate the business address online and view the menu. The business caters to customers in a high foot traffic area of the beach for both dining in and taking out.
The Product
Palms Pizza is a pizza restaurant that serves a variety of pizzas, as well as appetizers, salads and deserts.
My Role
Web and Graphic Designer
The Goal
Build a landing page website that highlights the business location, contact information, and table menu while also mirroring the looking with matching print collateral such as a table menu for customer.
Responsibilities
My responsibilities throughout the project included mockups, print collateral and product design.
Tools Used
Adobe Indesign, Adobe Photoshop, Adobe XD, Hex Codes, Images, Fonts, Mockups
Project Duration
July 2022 - August 2022
Starting the Design
Typography
For the logo, I went with the Broadway font, accompanied by the Futura font for menu titles and product content.
Color
I went with colors to compliment the cheesy food items by selecting a variation of dark, medium and light oranges, with gray and white for legibility and visual contrast.
Images
A staple of the beach, I went with a monochromatic image of palm trees for the backdrop.
Mockups
Landing Page screens were made for both mobile and desktop viewing.
Screens made for Desktop, Tablet and Smartphone
Print Collateral
Table Menu and Coupon
Palms Pizza wanted a refined paper menu for tabletops and counters that mirrored the look of the landing page site. Adobe Indesign was used to create both a table menu for in restaurant and at-home mailers that included a postcard sized coupon voucher to incentivize increased orders.
Conclusion
A mobile responsive landing page site that featured Palms Pizza’s menu was created, with mirroring print collateral in its table menu and at-home mailers that streamlined the branding of the business and increase awareness through its print collateral.