Product Design:
Jai Blends Coffee
Project Overview
The Problem
Jai Blends Coffee is launching four new roasts for their signature line of direct-to-home premium grounds and wants to theme the design of their new offerings around renewed vigor and relaxation.
The Product
In the era of Covid-19 and practicing social distancing and the “safer at home” mantra, Jai Blends Coffee is a signature line of straight to consumer coffee ground blends that give off an aroma of familiar café delicatessen smells for the home while sheltering in place and enjoying a good cup of brewed coffee.
My Role
Product Designer
The Goal
Design a line of product and packaging options to help consumers identify each individual blend, while streamlining the look of the brand overall.
Responsibilities
My responsibilities throughout the project included typography, product research, mockups and product design.
Tools Used
Adobe Photoshop, Adobe XD, Fonts, Hex Codes, Images, Product Mockups
Project Duration
May 2021 - June 2021
Product Research
Moodboard
In looking at competitors, most leaned heavily on colors, iconography and images associated with coffee grounds, such as varying shades of the color brown. Packaging design was streamlined for cohesiveness, with slight variations in supplemental colors to differentiate coffee blends.
Typography
Jai Blends Coffee uses a combination of Vonique 92 and Vonique 64 font styles to express its brand through its logo and lettering.
Color
Going for an earthy and organic subtle look, Jai Blends chose to go with colors that expressed its different blends of coffees. Orange was the only color chosen outside of this to help add a stroke line around the lettering of the brand name.
Images
A monochromatic image of a palm tree was selected as the primary backdrop image for the initial product designs, giving a hint of inspiration toward what rest and relaxation can look like, similar to that of a beach getaway.
Refining the Design
Branding and Product Design Layouts
Once color, images and typography were selected, I began to work on streamlining the look of the branding and product design layouts. Four flavors were selected for the initial proofs.
Dark Roast
Morning Blend
Hazelnut
Original
Mockups
Infographic Card
Infographic Branding Card for Jai Blends Coffee
Product Mockups
Product mockup assets of 12oz. resealable zip foil pouches were chosen for the final look of Jai Blends line of signature coffee blend roasts.
Dark Roast
Morning Blend
Hazelnut
Original
Lifestyle Look and Visual Aids
Jai Blends Coffee Assorted Flavors
Available in Dark Roast, Morning Blend, Hazelnut and Original
Advertising Banners & Layouts
Banners
A banner mockup was created to showcase the advertising potential in everyday marketing signage shown to consumers.
Highway Roadside Billboards
A sampling of a highway billboard advertisement campaign was created to highlight the marketing potential for Jai Blends Coffee.
Conclusion
A subtle and earthy colored look was created to streamline the theme of various blend offerings for Jai Blends Coffee.