Product Design:
Zero Empathy Extra Hold Hair Care (Ocean Breeze)
Project Overview
The Problem
Zero Empathy is looking to launch a new offering for their mixture of extra hold hair care in its new “Ocean Breeze” scent, inspired by a nautical feel of blue. For its new product launch, it wants to use colors of the sea to help establish the look and feel of the design. Ocean Breeze will be offered in various sizes.
The Product
Zero Empathy is a line of hair care products and body essentials for daily hygiene.
My Role
Product Designer
The Goal
Design a universal layout for various bottle sizes.
Responsibilities
My responsibilities throughout the project included typography, product research, mockups and product design.
Tools Used
Adobe Photoshop, Adobe XD, Fonts, Hex Codes, Images, Product Mockups
Project Duration
May 2021 - June 2021
Product Research
Moodboard
In looking at competitors, most leaned on the use of beach related colors such as blue, sand gold and white, including iconography such as images and illustrations of ocean waves to emphasize freeness and flow, related to the movement of hair and ocean waves.
Typography
Zero Empathy used a combination of three font styles (Blackheat, Mouse Deco and Calibri) for its logo and product specs.
Color
Black and white font coloring was used for the logo and product specs lettering.
Images
An image of white capped ocean waves was used as the backdrop for branding the "Ocean Breeze” product line.
Refining the Design
Branding and Product Design Layouts
Once color, images and typography were selected, I began to work on streamlining the look of the branding and product design layouts. Identical designs with different layouts were made to accompany the various product size offerings.
Ocean Breeze - 75ml
Ocean Breeze - 125ml
Ocean Breeze - 150ml
Ocean Breeze - 200ml
Ocean Breeze - 275ml
Mockups
Infographic Card
Infographic Branding Card for Zero Empathy
Product Mockups
Product mockup assets of various dispenser bottle sizes were chosen for the final look of Zero Empathy’s “Ocean Breeze” scent.
Ocean Breeze - 75ml Travel Cap Bottle
Ocean Breeze - 125ml Spray Bottle
Ocean Breeze - 150ml Flip Top Cap Squeeze Bottle
Ocean Breeze - 200ml Hand Pump Bottle
Ocean Breeze - 275ml Snap Top Cap Squeeze Bottle
Lifestyle Look and Visual Aids
Zero Empathy “Ocean Breeze” various bottle sizes
Advertising Banners & Layouts
Banners
Various advertisement banners were created to showcase the advertising potential in everyday billboard signage.
Highway Roadside Billboards
Samplings of advertisement campaigns were created to highlight the marketing potential for Tropico Seltzers.
Conclusion
An ocean nautical inspired look was created to streamline Zero Empathy’s “Ocean Breeze” line in various sized offerings of bottles.